When potential customers land on your business web site, the last thing they will want to see is poor spelling and grammar. Why, because it is unprofessional. If you are unable to spell or form sentences correctly, it informs potential customers “If you can’t be bothered to make your service/product look professional, then what kind of service will I receive?”.
Content is there to convert leads into customers. Describing how good your product or service is to a customer is of paramount importance. We all can see, plain as day, that grammar and spelling competency levels are reducing throughout society. Whether this is as a result of technology, pure laziness, lack of education or something else means that communication is changing.
- “You” has become “U”,
- “Love” has become “luv”,
- “Great” has become “Gr8”
and so on. This has transcended from traditional messaging to other forms of communication such as email, cards, graffiti and sometimes even web design.
It is not at an apocalyptic level just yet, but the content on a website should be 100% correct. Not saying that what iBrutes write is perfect, but we do try to quality check everything before we release our content. If you are unable to do it yourself, use grammarly, or perhaps get a colleague to check it who you know has a good level of grammar and spelling.
Attention to detail is important, even if it is the difference between “your” and “you’re”. The same level of attention is expected when you provide a service, so deliver what you would expect to receive.
Poor grammar and spelling actually affect the rankings of a website also. Search engines penalise sites for this, so beware. You do not need to hire anyone to write content for you because it can be easily done for free. All you need to do is have a few people look over it and get it corrected. An SEO expert will of course need to edit the content for that purpose but at least have it so only minor changes need to be carried. Otherwise, if it needs to be rewritten, this will take up valuable time and will cost more time, effort and ultimately money.
Depending on the amount of content, it could take hours or even days to put right. Getting your web developer (€16.65 per hour – who may or may not be competent) or SEO expert (€50 per hour) to do this for you adds time to their work and therefore this could add up.
The bottom line
At the end of the day, like with imagery, logos, web design; you want to make the best impression. Quality content is important for both Search Engine Optimisation and the impression given to a potential client who you are trying convert to customers.
– The Grammar Police
Check out our next blog next week. How much does a website cost? Legal & Ethics