Video Promotion: Return on Investment

Video is the most effective content type for generating leads and engaging visitors. In fact, 93% of marketers use video content to promote businesses online. It has become an essential tool for delivering messages quickly and effectively.

According to Cisco, video traffic was projected to account for 80% of all internet traffic by 2019. YouTube has exploded in popularity, offering virtually any type of content, from tutorials and advertisements to endless videos of funny cats.

Why Use Video Promotion?
Increased Time Spent on Your Website
Google evaluates how long users stay on a website. People tend to spend more time watching videos than reading text-based content. The longer visitors remain on your site, the more valuable Google considers your content, which can improve your search rankings.

Flexibility & Adaptability
If a particular video doesn’t perform well, you can simply remove it and try a different approach. Video marketing allows for experimentation across various platforms to find what works best for your business.

Changing Consumer Preferences
People increasingly prefer watching videos over reading long blocks of text. In today’s fast-paced world, reading lengthy content feels outdated, whereas a video can deliver the same message far more efficiently. The saying goes, “A picture is worth a thousand words” – in that case, a 60-second video at 24 frames per second is worth 1,440,000 words!

Power of Testimonials
Customer testimonials are a powerful trust-building tool, especially when featuring well-known figures or satisfied clients. A 30- to 60-second video testimonial on your site can create credibility and reassure potential customers. While video testimonials require more effort to produce than text-based ones, their impact is significantly greater.

Demonstration Videos
Demonstration or “how-to” videos help potential customers understand your product and its benefits. Not only do they showcase that the product works, but they also make it easier for users to learn how to use it. These types of videos are particularly valuable for e-commerce businesses.

Examples of Our Clients’ Promotional Videos

 

Conclusion
Video marketing serves as your business’s online sales pitch. Just as you would present your product or service to a customer in person, video allows you to do so on a global scale. It can be shared, posted, and viewed by thousands—if not millions—of people simultaneously.

Why not take advantage of this opportunity? Use video to enhance your online presence and make your business stand out.