Video demands consumer attention far more than any other medium and retains customer attention for longer.

Ever heard the saying "A picture is worth a thousand words"? Online video has 30 frames in every second. So a 60 second promo just could be the equivalent of  1,800,000 words.

Audiences are ten times more likely to engage, embed, share and comment on video than on blogs or social posts.

65% of people who watch your promo or advert will watch more than three-quarters of it. Given that people tend to leave a website after two seconds if it does not interest them, this gives you more time to get your message across.

Production is much more affordable these days than it used to be.

Visual and audio content are the the best ways to evoke emotional responses. It brings you closer to your client on a personal level.

Video simply converts more customers online than any other medium.